I refused to let her go to press.

Why? Because her current cover would damage her credibility as a writer. This may be her first book but it didn’t have to look like an authors freshman project. I helped her see that it was crucial that she project her image to the public based on the professional services she offered and the type of clientele she wanted to acquire. Proper branding would positively impact her ability to make the right connections, procure speaking engagements and sales. With a bit of coaxing, she began to expand her vision and scope of possibility and we created a new cover and completely redesigned her website! (Check it out ► http://bit.do/efhAe)